+11%
More clicks
Campaigns using Meta's AI image generation got an 11% higher click-through rate and a 7.6% higher conversion rate than campaigns without it.7
Without AI imagesBaseline
With AI images+11% CTR
AI is changing advertising as we know it.
AI video is giving brands cheaper reach, more sales, and ads made in days instead of weeks. Here's what's happening, and how to get in early.
The money is already moving.
Funding for AI video companies nearly doubled from 2024 to 2025. By June, 2026 had already beaten every year before it.
The results are already in.
More clicks, more sales, and creative that costs a fraction of a traditional shoot.
+3%
More sales from AI video
Advertisers using Meta's AI video generation saw more than 3% higher conversion rates in Meta's tests.8
Without AI videoBaseline
With AI video+3% conversions
50%
Cheaper production
Unilever's AI product shoots are twice as fast and half the cost of a traditional shoot.9
Traditional shoot100% cost
AI production50% cost
86%
of video ad buyers are already using, or planning to use, generative AI to make their video ads.10
Not just human UGC.
Human UGC is one style. AI opens up dozens more, and each one reaches a different kind of buyer. These are the formats we make.
Claymation
Warm and handmade. It feels like a treat, not an ad, so people watch to the end.
Cartoon
Bright, simple characters that explain a product in seconds, at any age.
Storytelling
A founder story or a customer's day, told in 30 seconds with a hook up front.
Cinematic
Big-budget looks without the budget. The kind of shot that used to need a crew.
Enhanced stills
Your existing product photos, brought to life with motion and new scenes.
Surreal product shots
Impossible moments that stop the scroll: your product where it could never be.
Talking objects
The product itself makes the pitch. Funny, direct and hard to skip.
Satisfying & ASMR
Slicing, pouring, unboxing. Oddly satisfying clips people rewatch.
Made to stop the scroll.
Most of a feed blurs together. People stop for the post that looks like nothing else on their screen, and every new style gives them one more.
Meta's algorithm runs on variety.
Meta recommends running at least 20 different ads in an Advantage+ shopping campaign, and launching new ones every week.11
If ads look too much alike, Meta says its system “may not recognize it as different,” so they compete for the same people instead of finding new ones.12
Winners are rare. In a study of 578,750 Meta ads, only 5 to 8% became winners, and those winners took 55% of the spend. More good ideas means more shots at a winner.13
One idea reaches the people it happens to appeal to. Then it fatigues.
8% of the crowd reached
Meta is moving toward AI, not away from it.
Meta keeps building AI into every step of advertising, from making the ad to choosing who sees it.
- Dec 202415M+ AI ads in a monthMore than a million advertisers made over 15 million ads with Meta's gen AI tools in a single month.14
- Jan 20254M advertisersMore than 4 million advertisers were using Meta's AI creative tools, four times as many as six months earlier.15
- Jun 2025Full automation by 2026The Wall Street Journal reports Meta's goal: a brand brings a product and a budget, and AI makes and targets the whole ad.16
- Jul 20269M small businesses9 million small businesses now use at least one of Meta's AI ad creative tools.18
Where acabo comes in.
For brands
Start a briefOne brief. Ads from everywhere.
Trained AI creators around the world each make their own take on your brief: unique and branded AI videos & stills. You pay a flat fee for the ones you pick, then a share of the sales they bring in.
For creators
Join the networkGet paid when your ads sell.
Pick up briefs from real brands, get paid for every approved video, then earn a share of the sales your ads drive for as long as they run.